If you’re used to working offline, it can be a bit overwhelming, moving your business online. Not only do you need to get the hang of new platforms and technology, the online environment means a change in how you work, too.
Working offline is normally a choice that’s normally made, due to a preference for in person interaction and old school values. However, the need to go online is something that the current global crisis has forced upon many in person businesses – especially if they want to stay open and be of service to their customers.But moving your business online can be overwhelming, especially as there’s several mistakes you can make, that will really hinder your progress.
So no matter what your reasons for moving your business online, here’s 5 mistakes you need to avoid, if you want to ease that overwhelm and make the transition as smooth as possible.
Mistake #1: Not having a plan
No matter what business you’re in, you need a business plan in place, if you’re moving your business online. This will become your blueprint for everything, from your marketing to your branding, through to how you show up online and interact with others. So sit and plan out what you hope your move online will achieve, along with how you’re going to reach those goals.
[If you want some help with creating a business plan, check out the Gov.uk website – as they have some good business plan templates you can use.]
Mistake #2: Trying to be everywhere, right from the start
Spreading yourself too thin is going to totally overwhelm you. Instead, look to focus on 1-2 different areas of visibility (such as your website blog and a preferred social media platform). You can always create profiles on the other accounts to reserve them, ready for use once you’ve mastered your first 2 areas of choice.
Mistake #3: Striving for perfection
Don’t pay too much attention to the small things, in an effort to get everything perfect. Moving your business online is something that isn’t going to be perfect from the outset. Instead, keep it simple and tweak as you, to help avoid the overwhelm that perfectionism tends to bring.
Mistake #4: Sticking to just social media platforms
Social media is a great starting point, but you do also need a website of your own, as you actually own the content and mailing list you create via your own site. Even if it’s a simple one-page design, a website is something you can use as the central hub for your online business – something you can drive traffic to, via the social media platforms.
Mistake #5: Not giving yourself enough time to adjust
New strategies, running an online business, changing the way you handle customer service and visibility, as well as maintaining existing clients etc – they all take time. So give yourself time to not only set them up, but to adjust to this new way of working.
If you’re used to working offline, it can be a bit overwhelming, moving your business online. However, if you take note of the mistakes above, you’ll understand what you need to avoid, to help ease that overwhelm and make the transition as smooth as possible for you and your customers.
Moving your business online isn’t something that will happen overnight. So if you’re looking for help to make that transition from offline to online, why not get in touch? We can discuss how a Virtual Assistant can ease the pressure and potentially help you make the move a little easier and faster!
Image courtesy of KostyaKlimenko/DepositPhotos.com