How to stay consistent on Instagram

Posted on June 11, 2021 Categories: Marketing

“Success isn’t always about greatness, it’s about consistency.”

Dwayne ‘The Rock’ Johnson’s epic Hollywood career stands as testament to his words. Hollywood and Instagram have plenty in common, and it would seem that to have success in either, consistency really is the key…

When it comes to getting noticed on Instagram, having a content strategy is the first step, but the second step, implementing it, is the crucial one. 

We’ve all been there, knock-kneed at the start of the road to Insta-success, scrolling and randomly throwing out a couple of posts throughout the week. But here’s the thing: Insta-success is not instantly achieved. But by planning, remaining consistent to the cause, and embedding Instagram into your daily routine it is easily achievable.

Here are four cracking tips on how to stay consistent on Instagram:

  1. Know your topic

It’s a familiar feeling, you want to post consistently on Instagram, but the thought of what to posts leaves you with a blank mind and in a cold sweat. 

Relax. Did you know that most successful Instagrammers only have around five core topics that they post about? This makes up the base of their Instagram theme. When choosing your Instagram theme, focus on what it is you want your brand to stand out for. Then think about what it is your audience would like to know about this theme. What content would inspire, motivate, excite or simply educate them?

  • Decide your timings

Once you know your topics, decide how many times a week you’d like to post. Be honest with your abilities to create the content but don’t go too easy on yourself; to be a success on Instagram you must be prepared to put in a little effort too! Will you post every two days or three times a week? Remember, consistency is the key, whatever you decide now you need to be prepared to stick to in a few weeks’ time.

Struggle to find the time to post? Why not tie in posting with meal times and set aside 10 minutes while the kettle boils in the morning, at lunchtime or in the evening to upload your content.

  • Get help with your schedule

If you like to visualise how your content schedule will look, why not consider using a visual planning tool for your Instagram grid and story posts.

Apps like Planoly are perfect if you want to draft, plan, schedule and publish your Instagram posts all from one platform. A great way to maintain that all important consistency – both in appearance and regularity of posting.

  • Bag of tricks

When you’re planning your schedule for Instagram, it helps to have easy to reach for tricks to hand. Testimonials are one of the best ways to build your brand recognition and create an affinity with your audience. Create a branded story template, ready to upload positive client feedback on a regular basis. You can even film your stories in advance and post them at a later date. After all, everybody loves a success story!

If you’re struggling with staying consistent, fear not. As an Instagram VA, I can help you keep your content consistent. Contact me today to see how I might be able to help you up your Instagram game.

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