Many new online businesses don’t understand why it’s so important to have a mailing list. It’s often overlooked in favour of social media platforms and raising visibility on there. But that would be a mistake. Email marketing is still very much relevant and effective and, no matter how big or small your business may be, here’s why you need an email list in place.Email is personal
People are used to receiving and opening email – and often, they’re more likely to respond to it. But as Campaign Monitor state in this article:
Personalisation is essential to marketing practices because people want to be seen as individuals.
And that’s what makes email so popular – it gives you a way to better connect with your subscribers, on a more personal level.
It’s easier to connect with your people via email
The algorithms of social media often mean your posts are being shown to less people. The more people who interact with your posts, the higher chance of being seen – but it is a game of chance.
However, with email, everyone on your list has signed up, because they want to hear from you. As a result, your emails will get delivered to them and there’s a higher chance your emails will get opened – especially if you use the above tip and personalise your emails!
You own your email list
You need an email list because it’s the only list you actually own. The large amount of followers and fans you get on social media are great vanity metrics, but you don’t own that list of names and contact details. If your social media account gets closed, you will lose it all.
It’s the perfect way to build relationships with your target audience
Email is great for building relationships with your audience. You can set up automated email sequences to go out to anyone who signs up to your list. These cover things such as welcoming people to your brand, showcasing what you’re about and highlighting what you do.
But you can also use segmentation to better understand your audience and further personalise the emails you send. By making emails more relevant to your audience, you can improve your ROI and form stronger connections with them.
As people on your email list get to know you, they’re more likely to buy from you. Why? Because they’ve started to trust you, can see what you’re about and are interested in what you do/sell. Those people on your email list would never have signed up, if they weren’t interested!
How to start your email list
So now you know why you need an email list of your own, here’s a quick breakdown on how you set up your own email list:
Use a good email automation platform that will give you what you need (Two of the most popular platforms are MailChimp or ConvertKit – both of which offer free trials).
Start with what you know your clients need – create a free opt-in resource, based around that need.
Create a form for opt-in resource, using the templates within your email automation platform, so you can add an opt-in form onto your site.
Create a landing page on your website for your opt-in resource – this is a page where the only action is for someone to either enter their details, or leave the page.
Promote your freebie everywhere – market it on social media, throughout your website and in your emails.
Have a welcome sequence of emails set up, to build relationships with those on your email list.
Stay in touch – email your list regularly. [If you need some ideas to get you started, check out: https://www.meerakothand.com/send-email-list/]
Having your own email list is essential, if you want to build relationships with potential clients and ultimately, make more sales. But if it all sounds a little confusing or overwhelming to set up, don’t worry – a VA can help you set up and manage your own email list. So if you’d like to discuss how, why not get in touch and let’s discuss how we can get your email list started?
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