Do you have a plan when it comes to Instagram? If not, let me tell you why you definitely should.
Remember the saying ‘fail to prepare, prepare to fail’? It could have been written with social media strategy in mind. The key to seeing results on Instagram is all about one thing: consistency. So, say goodbye to frantically scrabbling together a post on a vague topic at 11pm because you’ve suddenly remembered you’ve not posted in the last week. Because you’re better than that. And more importantly, you need to be.
Let’s talk about why you need a strategy.
With a strategy in place – knowing who your target market is, what information you want to share and how you plan to publish it – means you will be brimming with ideas for content and have it readily prepared in advance. Without this stack of content at the ready, you won’t know what to post when. Without that consistency, you’ll fail to show up on stories and get the engagement you need.
- Brand authenticity
In a nutshell, followers will only buy into your brand and what you are promoting if you are reliable and real. Your message must be clear and consistent. The content you post must be true to your values and customers. If you know who you are and if you communicate that through your Instagram strategy, you’ll be organically targeting your ideal client and will soon become the authority on your topic in their eyes.
- Recognition – people become aware of your brand the more regularly you post. It’s crucial that you not only post consistently, but that you also have a strategy for the content itself. Did you know it’s not only the signature colours and fonts on your Instagram account that get noticed by followers? That’s right, Google has been watching you too. By ensuring you plan your posts to include all the keywords that you want to be found for, you’ll boost your chances of being picked up by Google’s SEO.
By encouraging engagement with regular fresh, thought-provoking, fun and interactive content, you build solid relationships with your followers. With a successful social media strategy, you’ll ensure that your business is always at the forefront of your audience’s minds. And it works both ways! With high engagement from your fans, you’ll feel more connected and feel motivated to create more great content for them.
If your social media strategy runs in tandem with your ultimate marketing goals, social media will start to work for you in converting fans into followers and followers into customers. The more time you invest on your Instagram strategy, you will see which posts garner the engagement and be able to adjust your content strategy accordingly.
Marketing your business on Instagram is no longer an optional advantage, it’s a necessity if you want to stay ahead of the game (and your competitors).
As an Instagram VA, I can help you create, adjust and optimise your Insta strategy, so contact me today to see how I might be able to help you up your Instagram game.