As a business owner, you’ll appreciate you need to have a certain amount of visibility online, to grow your business. The problem is raising that visibility online can be difficult and time-consuming, especially when you’re doing it all yourself and have a limited budget!
So here are 15 top tips to help you raise your visibility online for free, with minimal time needed.
#1: Add your social media links to your website
Having your social media links on your website helps your customers find you easily. They only have to click through and like or follow you once, and you’ll be in their social network.
#2: Create a free opt-in resource on your website
A free opt-in resource may initially take a little time to set up, but it enables you to build a mailing list of interested potential customers. Free visibility, whenever you need it.
#3: Start a blog and post consistently
Write one good blog a fortnight or a month, and you’ll have something valuable to share online and on your social media platforms. A great way to raise your visibility online.
#4: Decide which platform you’re going to master
If you want to raise your visibility online, learn to master one platform at a time. Don’t spread yourself too thin, or you’ll end up being invisible on all of them.
#5: Make sure your business page is linked to your personal profile
How are people going to know what you do, if you don’t have your business page (and website!) linked in your personal profile? It’s not just about letting your friends know – you’ll often be joining Facebook groups with your personal profile, meaning plenty of opportunities to raise your profile and your visibility.
#6: Pick 2-3 Facebook groups you’re going to show up in
Talking of groups, pick 2-3 maximum, to be active in. You can then take a couple of minutes out of your day to search them for suitable posts you can interact and share value with.
#7: Share your testimonials
Sharing your testimonial online helps to build social proof that you can do what you do. They’re free promotional materials for your business!
#8: Sing the praises of people who inspire you
Share your gratitude for those people who inspire you in business. You can tag them too – and your post will then get shown to more people in their network.
#9: Start posting consistently on your social media account
If you want to raise your visibility online, you need to be posting consistently. But share meaningful and valuable content only. It’s better to post meaningful content 4-5 times a week, rather than sharing junk 3-5 times a day.
#10: Start a conversation on your social media page
Not all of your posts should be centred around promotions and selling. Start a conversation, share your opinions and get people engaging and talking.
#11: Repurpose your existing content
A quick way to raise visibility online is to share your existing content. Don’t just write a blog post and forget about it – share it!
#12: Promote your opt-in and your blogs on Pinterest
Pinterest is a great way to raise awareness and get traffic to your content. So share your op-in and blog content on there to help raise your visibility online.
#13: Host a webinar
Webinars are perfect for getting you in front of your ideal audience and raising your profile online.
#14: Be a guest on other people’s platforms
If you want to quickly raise your visibility online, leverage someone else’s audience. You can go live, be a guest on their podcast or write a guest blog post for their audience. Just make sure you select those people who have your ideal clients in their audience and list.
#15: Start your own Facebook group
People love Facebook groups, so why not think about starting your own? They’re great for creating a hub for your ideal audience and offer you the chance to share some real value.
If you’re looking for additional ways to raise your visibility online, check out Neil Patel article 23 amazing online marketing tactics for small businesses with low budgets. And if you’d rather outsource a lot of these activities to a Virtual Assistant, get in touch and see how I can help!
Image courtesy of Deposit Photos